Archive for January, 2008

I can see your lips moving, but all I hear is blog, blog blog…

I’m sure many of you visiting my blog may be wondering why I decided to call it “Little Black Dress”.  Rather than have you focus on that over what I am writing, let me get the explanation out of the way.  I was uninspired by the name “Shauna Turpie’s Blog” but couldn’t come up with anything catchy or creative on my own, so I decided to get some help from my Elle magazine.  While flipping through the pages, trying to keep my focus on coming up with a name and not on all the clothes, I passed an article called “Little Black Dresses.”

This got me thinking, every woman needs a little black dress, and it is appearing more and more that PR professionals need a blog, or at least need to be aware of them.  So just like a little black dress is necessary for a woman, a blog is necessary for a PR professional.

If you don’t believe me, you didn’t attend “Talk is Cheap” at Centennial College in November.  I, along with a team of my peers in the Corporate Communications and Public Relations Postgraduate program guided by teacher Gary Schlee, put on the event for PR practitioners to learn more about social media.  The event turned out over 150 PR professionals from the GTA and was a huge success.  After that event, I knew this was something I was going to have to learn more about.

Still, the idea of starting this blog was a bit daunting.  I remember during Julie Rusciolelli’s presentation at “Talk is Cheap”, she said that blogging isn’t for everybody, so don’t force it.  When Gary told us that one of our assignments for our online PR class was to create a blog, I was obviously nervous as I didn’t want to destroy my reputation by displaying horrible writing for all to see.  However, after coming up with this fun name and having now finished my first post, I think I’m going to be alright.  I hope you all agree and enjoy my blog 🙂

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